We work hard to bring you the best clean indie beauty brands and provide you with one place where you can discover and shop them.
The beauty industry isn’t what it used to be. People are becoming more aware of what they are putting in and on their bodies, and they want those products to be safe. They want products that are both good for them and effective. A decade ago, finding these products was almost impossible. So many of us resorted to making our own creams and deodorants and balms so that we knew exactly what was going into them. Now, we have options. We have brands and founders with a story. A cancer scare, the loss of a loved one, the birth of a child, a life changing trip, skin conditions caused by unnecessary and harmful chemicals in conventional products. People want and deserve better, and we want to bring them to you. Products that are handcrafted in small batches using the best ingredients. Owners that still like to include personal touches, like handwritten notes, or carefully selected samples. Products with ingredients that have a shelf life. We want to help these brands be discovered by the people who are trying to find them.
CURATED. CLEAN. INDIE. BEAUTY. MARKET.
the five words that sum up why we’re here
verb (used with object), curated, curating.
to pull together, sift through, and select for presentation, as music or website content.
Unlike other traditional online marketplaces, we’ve spent countless hours researching our sellers to ensure that we only represent brands that offer the highest quality products that adhere to our standards.
adjective, cleaner, cleanest.
free from pollution; unadulterated; pure.
There are many different labels used to describe the products we love: green, natural, organic, pure, botanical. Unfortunately, none of these labels are FDA regulated unless certified by specific organizations. Not all natural is good (think lead), and not all synthetic is bad (sometimes just certain processing of natural elements changes them to “synthetic”). We decided to use the word clean. To us clean means products that are safe for us and the earth. Products that don’t contain potentially harmful ingredients like formaldehyde, parabens, phthalates, oxybenzone, synthetic fragrances, petroleum, BHA and talc. Always Cruelty Free.
an independently or privately owned business, especially a film or music company that is not affiliated with a larger and more commercial company.
The clean beauty industry is growing rapidly. As we became part of it, we realized that there are so many amazing small batch brands available, but they can be a little hard to find. Our hope with flora is to bring visibility and a sense of community to these brands and make them more available to all of the clean beauty devotees out there.
A beautiful person.
That’s where you come in. ;)
a meeting of people for selling and buying.
When you buy from flora, you are buying directly from the brand. That means the product is created, packed and shipped straight from the source. Not only does this allow the brands to retain more quality control over their products, but it also allows products that are made fresh onsite to be delivered to consumers in a more timely manner. Sellers get to keep a majority of their profits to put back into their products and continue to grow their business.
When you place an order with us, each brand fulfills the order themselves and ships directly to you. This allows them to ensure that you get fresh product directly from the maker.