Pure Principles


We begin in nature, not a laboratory. After sourcing the finest herbs, oils and botanicals that Mother Nature has to offer, we draw from the 5000-year-old science of Ayurveda to formulate effective, natural, chemical and preservative free skincare products.

Our entire line was formulated by our founder, Cheryl McSherry, a NAMA certified Ayurvedic Practitioner and are hand crafted in micro-batches to ensure our customers receive the freshest, most potent products possible.



email: cheryl@pureprinciples.com 

$5 flate rate